1. Scope and identity
This Privacy Policy applies to the ASO Growth website, contact forms, email communications, and professional inquiries related to our app store optimization research and strategy services. In this policy, "ASO Growth," "we," "us," and "our" refer to the operator of this website.
This policy does not apply to third-party websites, app stores, analytics platforms, or other services that may be linked from this website. Those services operate under their own privacy notices and terms.
For privacy questions or requests, use our contact form.
2. Information we collect
Information you provide
When you contact us, submit an inquiry, or discuss a possible engagement, you may provide your name, work email address, company or app name, app store listing URL, platform, market, project details, message content, and any other information you choose to include.
If you become a client, we may also process business contact information, project correspondence, agreed scope, deliverables, billing records, and information reasonably necessary to perform the requested services. You should not send passwords, authentication tokens, payment card details, health information, government identifiers, or confidential user-level datasets through the website.
Technical and usage information
When you visit the website, our hosting and security providers may automatically process limited technical information needed to deliver and protect the service. This can include IP address, browser type, device type, operating system, requested URL, referring page, date and time, response status, and security signals associated with abusive or automated traffic.
Information in professional communications
If you communicate with us by email or another agreed channel, we receive the addresses, message content, attachments, timestamps, and related routing information associated with that communication.
3. Sources of information
We collect information directly from you when you complete a form, send an email, participate in a project, or otherwise communicate with us. We may also receive information from a colleague who introduces you, from public app store listings, from publicly available company websites, or from professional platforms where you have chosen to make business information available.
Research about an app may involve publicly available store metadata, rankings, reviews, creative assets, release notes, and other information displayed by Apple, Google, or similar platforms. We use that information for legitimate research and service delivery, subject to applicable platform terms and law.
4. How we use information
We may use information to:
- respond to inquiries and determine whether we can assist with a requested project;
- prepare proposals, define scope, communicate about work, and deliver agreed services;
- conduct app store research, analysis, reporting, and quality review;
- operate, maintain, troubleshoot, and secure the website and communications;
- keep appropriate business, accounting, and compliance records;
- protect our rights, users, systems, and services from fraud, abuse, or security threats;
- comply with legal obligations and respond to lawful requests; and
- improve our methods, templates, and service quality using information that has been aggregated or de-identified where practical.
We do not sell personal information. We do not use information submitted through the contact form for unrelated advertising, and we do not make decisions with legal or similarly significant effects through automated profiling.
5. Legal bases for processing
Where a legal basis is required, we process personal information on one or more of the following grounds:
- Contract: processing needed to take steps at your request before entering an agreement or to perform an agreement with you.
- Legitimate interests: responding to business inquiries, operating and securing the website, maintaining records, improving services, and protecting legal rights, provided those interests are not overridden by your rights.
- Consent: processing based on a clear choice you make, where consent is the appropriate basis. You may withdraw consent for future processing at any time.
- Legal obligation: processing needed to comply with tax, accounting, regulatory, court, or other applicable legal requirements.
7. Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this policy. The appropriate period depends on the type of information, the nature of the relationship, whether an inquiry becomes a project, legal and accounting requirements, security needs, and the need to establish or defend legal claims.
General inquiries that do not lead to an engagement are periodically reviewed and may be deleted when they are no longer useful for communication or recordkeeping. Client records may be kept for the duration of the engagement and for a reasonable period afterward to meet contractual, tax, accounting, and legal obligations.
Backup copies may remain for a limited period after deletion until they are overwritten through normal system processes. We may retain aggregated or de-identified information that no longer identifies an individual.
8. Security
We use reasonable administrative and technical measures intended to protect information against unauthorized access, loss, misuse, alteration, or disclosure. Measures may include encrypted transport, access controls, service-provider security features, limited collection, and review of operational practices.
No internet transmission, email system, or storage service can be guaranteed to be completely secure. You are responsible for choosing an appropriate communication channel and avoiding unnecessary sensitive information. If you believe information you provided has been compromised, contact us promptly.
9. International data transfers
Our service providers may operate infrastructure in multiple countries. As a result, information may be processed outside the country where you live. Privacy laws in those locations may differ from your local laws.
Where required, we rely on recognized transfer mechanisms, service-provider contractual commitments, adequacy decisions, or other lawful safeguards. You may contact us if you have questions about the safeguards relevant to your information.
10. Your rights and choices
Depending on where you live and subject to legal exceptions, you may have the right to request access to personal information, correct inaccurate information, request deletion, restrict or object to certain processing, receive a portable copy, withdraw consent, or complain to a privacy regulator.
To make a request, use our contact form and describe the request. We may need to verify your identity and authority before responding. We will not discriminate against you for exercising a privacy right, and an authorized agent may submit a request where permitted by law.
Children
This website and our professional services are intended for business users and are not directed to children. We do not knowingly collect personal information from children through the website. If you believe a child has submitted information, contact us so that we can review and delete it where appropriate.
Changes to this policy
We may update this Privacy Policy when our website, services, providers, or legal obligations change. The date at the top identifies the current version. Material changes may be highlighted on the website or communicated directly when appropriate.
11. Contact us
Questions, concerns, and privacy requests may be sent to:
ASO Growth
Submit a privacy request through our contact form
For faster handling, begin your message with "Privacy Request" and avoid including sensitive information that is not needed to understand your request.